Experience designer and
researcher from Melbourne


I am an user customer service experience consultant designer researcher practitioner analyst person based in Melbourne, Australia. It's sometimes hard to pick the right words but what counts is that I love what I do!

I create outcomes that solve problems. By applying human centred design techniques, I help organisations design products and services that are great for people.

Luke Tellefson's face

I have almost fifteen years of proven experience as an designer (working in consultancies, agencies and internal roles), and prior to that, as a digital producer. I also hold a Bachelor of Information Systems, which has given me a strong foundation in systems thinking.

Combined, my background gives me a unique blend of skills to involve the user throughout the process of research, analysis, design ... and then actually making the thing! Although I am most familiar working with digital technologies, the focus of my work these days is much broader and includes the design of the service components required to deliver cohesive experiences.


I have experience applying design techniques across the full (buzzword) life-cycle:

I like collaborating with everyone; customers, analysts, designers, developers, clients and business folk. I'm good at working with people to get great results and have fun. I have experience working in agile product development and have completed Scaled Agile Framework (SAFe) for Leaders training.

My previous life as a digital producer has given me experience shepherding products through the production lifecycle. This has given me strong experience in collaborative design, solving problems of all shapes and sizes and managing product teams. I didn't really like counting beans, so I've loved shifting my focus to experience design! My recent internal experience has helped me improve my stakeholder management skills, as well as the ability to advocate for research, design and the customer.

By applying my combination of skills across the end-to-end process, I ensure that the experience vision is realised and that the right thing is built.


I am excited to apply my skills to lean UX. I think that a disproportionate amount of effort is spent (read: wasted) talking about doing stuff compared to actually doing stuff.

I want to experiment more with:


I like experience design almost as much I like beer. I am an avid home brewer and I am attempting the impossible mission of sampling every beer in the world. My favourite styles include chocolate stouts, IPAs and hoppy reds.

When I am not thinking about beer (or, of course, my wife and son), I am also a leader of UX Melbourne and occasionally facilitate the UX book club.


To learn more about me, check out my Linkedin profile or my blog, the Naked IA.

I'm always interested to learn about opportunities to lend my skills to create better products and services for people. You can also email me (at) or get in touch with me using this form.